Book Marketing: Dos and Don’ts

As I strive to be more consistent in my blogging, I’d also like to address book marketing dos and don’ts and what I’ve experienced. One thing I’ve done that I sort of regret is a book launch party. I reached out to bloggers, media, friends and family. I even posted invites in coffee shops and local shops. The night of there were a couple of randoms, one media photographer and mostly friends and some family. Now don’t get me wrong, I love my family and friends and I was able to raise funds for the Centre for Addition and Mental Health (CAMH) which has been one of my goals with this book, but I thought the night would make a bigger splash guest wise.

To fill you in – I ran an auction that I had local businesses contribute to, item wise, I did cake and designer cookies as a treat and a cash bar. Between the venue, decoration, liquor permit, the costs added up. I did sell books that night however, which recouped some of the cost.

What I think I’m trying to say is, it was a nice evening but don’t expect it to be a perfect night with books flying off the racks. What I would advise my past self to do if she was looking for that type of party, is to build a local audience first. Do targeted posts specific to your city. Build relationships with local bloggers first. Or if anything wait until you’ve done all that with your first book and throw a party for your second.

What are your thoughts on book launch parties?

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